SEO Course

SEO COURSE OUTLINE

Module 1: Introduction to SEO
– Overview of search engines and their algorithms
– Importance of SEO in web development
– Basics of on-page and off-page SEO

Module 2: Keyword Research and Analysis
– Understanding keywords and their relevance
– Keyword research tools and techniques
– Competitor analysis for keywords

Module 3: On-Page SEO Optimization
– Title tags, meta descriptions, and header tags
– URL structure and internal linking
– Image optimization and alt tags

Module 4: Technical SEO
– Website structure and navigation
– XML sitemaps and robots.txt
– Page speed optimization

Module 5: Off-Page SEO Strategies
– Backlink building and strategies
– Social media signals and SEO
– Online reputation management

Module 6: Local SEO
– Importance of local SEO for businesses
– Google My Business optimization
– Local citations and reviews

Module 7: SEO Analytics and Reporting
– Introduction to Google Analytics and Google Search Console
– Monitoring website performance and traffic
– Creating SEO reports and interpreting data

Module 8: Mobile SEO
– Mobile-friendly design and development
– Mobile SEO best practices
– Impact of mobile-friendliness on search rankings

Module 9: SEO for E-commerce
– Unique challenges in E-commerce SEO
– Product page optimization
– E-commerce SEO tools and strategies

Module 10: SEO Best Practices and Future Trends
– Staying updated with algorithm changes
– Voice search and mobile-first indexing
– Emerging trends in SEO