Shopify

Creating a detailed Shopify course outline for an M-Tech IT Institute involves designing a curriculum that covers everything from the basics to advanced concepts of Shopify development, store management, and optimization. Below is a comprehensive course outline:

Course Title: Shopify Development and E-commerce Management
Course Duration: 6-8 weeks (can vary based on the depth of topics covered)
Prerequisites: Basic knowledge of web technologies (HTML, CSS, JavaScript), an understanding of business concepts (optional but beneficial)

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Module 1: Introduction to E-commerce and Shopify
Week 1: Overview of E-commerce
– Understanding E-commerce models (B2C, B2B, C2C, etc.)
– E-commerce trends and industry insights
– Types of E-commerce platforms: Hosted vs. Self-Hosted

Week 2: Introduction to Shopify
– What is Shopify? (History, Growth, and Market Position)
– Benefits of using Shopify for e-commerce
– Shopify vs. Other platforms (Magento, WooCommerce, BigCommerce)

Module 2: Setting Up Shopify Store
Week 3: Creating and Setting Up a Shopify Account
– Creating a Shopify account
– Exploring the Shopify dashboard and admin panel
– Setting up a basic store (choosing store name, setting up business details)
– Selecting and customizing a theme

Week 4: Basic Store Configuration
– Setting up store preferences (currency, shipping, taxes)
– Adding products (product types, SKUs, variants, images)
– Organizing products using collections and categories
– Understanding Shopify’s payment gateway setup (PayPal, Stripe, etc.)
– Setting up shipping zones and rates

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Module 3: Shopify Store Design and Customization
Week 5: Shopify Themes and Customization
– Overview of free and paid themes
– Installing and customizing themes (using the Shopify theme editor)
– Modifying store layout (home page, product pages, collections)
– Using sections and blocks for flexibility in design
– Customizing the navigation menu and footer

Week 6: Advanced Customization with Liquid (Shopify’s Template Language)
– Introduction to Liquid template language
– Understanding Liquid variables, loops, and conditionals
– Customizing Shopify themes with Liquid (creating custom templates)
– Adding dynamic content like product recommendations, blogs, etc.

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Module 4: Managing Shopify Store Operations
Week 7: Managing Products and Inventory
– Organizing products with tags, variants, and collections
– Managing inventory (stock levels, SKUs, bulk upload via CSV)
– Setting up product variants (size, color, etc.)
– Using Shopify’s inventory management tools

Week 8: Orders and Customer Management
– Order processing (order status, fulfillment, refunds)
– Managing customer accounts and segmentation
– Understanding and using Shopify’s CRM features
– Handling discounts, promotions, and gift cards
– Managing taxes and international orders

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Module 5: Marketing and SEO for Shopify Stores
Week 9: Marketing Basics
– Understanding Shopify’s built-in marketing tools (email campaigns, discount codes)
– Social media integration (Facebook, Instagram, Pinterest)
– Using Shopify’s Google Smart Shopping campaigns
– Introduction to paid advertising with Google and Facebook Ads

Week 10: SEO for Shopify
– Basic SEO concepts and their importance in e-commerce
– Optimizing product pages for search engines
– Using Shopify’s SEO features (meta tags, title, and description editing)
– Understanding and optimizing URL structure, site speed, and mobile-friendliness
– Setting up Google Analytics and Shopify Analytics for tracking performance

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Module 6: Advanced Shopify Features and Scaling
Week 11: Shopify Apps and Integrations
– Installing and using Shopify apps for enhanced functionality
– Exploring popular apps for marketing, shipping, inventory, and customer management
– Integration with third-party tools (Zapier, email marketing platforms, etc.)
– Using Shopify APIs for advanced features and automation